Rainhorse is a small equine assisted therapy organization nestled in the middle of the Big Horn Mountains in northern Wyoming. This organization was founded and is run by a dedicated couple. The Eastmans founded Rainhorse with the dream of providing horse facilitated healing to people and horses that have experienced trauma. The horses used at Rainhorse are rescued from abusive situations and are not used for riding. They are used to help the human client understand their own triggers, traumas and emotions. This organization has been scraping by since its inception. The goals of the Eastmans for this project was to create an attractive brand that would be recognizable throughout Wyoming, create consistent branding throughout the organization, and engage current donors and attract potential donors to the organization.
Project lead, Motion designer, Logo designer, Collateral designer, Style guide designer
Web developer, Web designer
Iconography, Brochure designer, Donor collateral designer
1. Identifiable and recognizable. 2. Create consistent branding throughout the organization. 3. Engage current donors and attract potential donors.
I began this process by understanding the mission of Rainhorse, its programs, its client base and its donors. From this I developed a proposal for the client outlining the objectives and possible solutions for the project. Some of the considerations included understanding that the organization's client and donor base would not be found or attracted using online methods only. Therefore we had to develop print collateral.
I designed three options for the logo that demonstrated the connection between the healing power of the horses and humans.
In order to ensure identity consistency within the organization, I created a brand guideline that informed the organization's use of the new brand.
The goal of the motion piece was to convert website visitors into donors. By showing an emotionally charged motion piece, the visitor would feel compelled to support the organization. Unfortunately with the limited resources Rainhorse had, they were unable to provide me with any video. I decided to create a parallax video using the still photographs that Rainhorse had as well as photos I had taken at Rainhorse.
There will always be points of synergy and points of conflict between the design team and the client. It is important to put the needs of the client before the aesthetic preferences of the design team. Patience and communication are pivotal in ensuring the final product is one that the client is proud to use and that the design team is proud to showcase.
